The figures generated by E-commerce (electronic commerce) in recent years are increasingly amazing, which is why many businesses are clearer that the future is in the world of online sales.

In this article, we are going to give you all the keys so that you can launch your email marketing strategy, since, according to surveys, this mode of communication is still preferred by customers for their communications with brands.

Email Marketing Strategy: The Basics

Before you start sending emails like crazy, you should create a good pre-launch strategy. If you don't, you run the risk of a large percentage of your email marketing campaigns ending up in the “spam” folder of your potential customers.

To create this solid email marketing strategy for your E-commerce, the first thing you should do is set your goals. Some of these can be: increase sales, improve customer loyalty and communication, present your company and your points of sale, show new products or offers, etc.

There's no doubt that this would be hard for, especially when you're doing it for the first time. So, it would be better to look for an ecommerce solutions company, discuss your goals, and launch your first email marketing campaign.

When setting these goals, you should keep in mind the saying: "He who embraces much, presses little." Therefore, we recommend that you choose a few objectives on which to focus your email marketing campaign. In this way, you can optimize your efforts and it will be easier to guarantee better results.

Email Marketing tips for E-commerce

This article consists of the six points that we consider key when creating a good email marketing campaign.

Pamper email content and design

When preparing the email marketing strategy, we must emphasize that the content and design of the email is relevant and attractive to the potential client. In this aspect, the subject and the text of the preview are very important, since they will be the first contact with the client. If these are not a good "hook", subscribers will not even open our email.

In E-commerce, it is vital that email has a clear call to action. Something that captures the customer's attention and helps us to direct us to our goals, such as the presence of discounts or promotions.

Differentiate the types of emails: transactional, marketing, and automated.

For a good email marketing strategy for E-commerce, you should differentiate between transactional emails, marketing emails, and automated emails. In this way, you will be able to access different audiences or you can focus them on the different states of them.

Transactional emails will be sent to the customer after an action, such as a purchase confirmation. In the case of marketing emails, they are emails that can include coupons or info about new campaigns that awaken the action of our subscribers. Finally, automated emails can be welcome emails, requests for reviews, etc.

Don't beg subscribers, try to attract them

You must ensure that your E-commerce clients have previously subscribed to your newsletter before proceeding with the sending of these emails. A good method is through pop-up windows on our website that invite the potential subscriber to register.

It is important that you add a unsubscribe button on all your media. In this way you will be able to refine your list of subscribers, making sure that you only send commercial information to the most profitable ones for your business.

Collect and exploit the data

A good email marketing strategy for E-commerce must be based on obtaining measurable data to help us in future campaigns. These metrics indicate values ​​such as the number of emails sent, the percentage of open emails, or how many have been clicked.

With these data, we can know: if the recipients have received the email, the number of people who have opened the email or the times that the client has clicked on the links in your email since they received it.

Other valuable information is what helps us to target specific clients through personalized and attractive emails. If we make our campaigns more and more focused on our ideal target, we will achieve better optimization of our resources.

Using this data, you can improve even your most successful campaign by adjusting the content of the email, based on the answers to these simple questions:

• Which email subject gives you a better open rate?
• What calls to action work best with your target?
• What content has been most interesting for your subscribers?

All the information contained in these answers will help you prosper in future campaigns.

Conclusion

In short, a good email marketing strategy will help your E-commerce to prosper. Of course, you must make sure to work well on the aspects that we indicate in this article so that the results are favorable for your business and you do not waste your resources.

Does your E-commerce already have a good email marketing strategy? Have you noticed the improvement? Leave us a comment with your experience or if you have more tips to carry out a good mail marketing campaign.