Advertising communication is an essential practice for the existence of a company. Finding the best advertisement for you, however, is not an easy choice. Advertising allows you to achieve multiple business goals: how to get new customers is certainly a question that haunts many companies.

For effective advertising, therefore, it is necessary to identify one's objectives, develop an ad hoc message, and adapt it to the various channels that one chooses to use. The choice of the latter is crucial.

Especially if you are an SME you need to study an effective marketing strategy to reach customers, promote your products, and communicate a positive image of your company.

How to get new customers by choosing the right channels

As mentioned, the choice of advertising channels must be reasoned and studied at the table. In this case, the availability of the budget and the definition of the target are decisive as they involve the selection of some channels and the exclusion of others. This is because advertising media are not all the same. Each has advantages and disadvantages both in economic terms and in terms of the degree of exposure of the message and the achievement of the target audience.

How to get new customers? The first thing to do is to ask yourself whether to use offline channels or online channels. In this case, it would be wrong to think that offline communication is more effective than online and vice versa. Surely, to identify the ways of transmitting your message, it is necessary to establish objectives. The ideal would be to develop integrated communication, which mixes offline channels with online ones.

Offline advertising channels

Television: the communication channel par excellence, a source of education and information, today allows us to access a great variety of programs aimed at all age groups. Clear and intuitive, its strong point is to work through images, which is why advertising spots are able to be direct, understandable, and easily memorized.

Radio: like television, it is a great classic in the media landscape. Everyone happens to absent-mindedly listen to an advertisement while driving a car. The careless listening of the user leads to formulate-rapid and concise but direct and persuasive commercials. Like TV, it allows you to reach multiple audiences without distinction.

Newspaper: choose an advertising space in print, that is to say, target a specific target audience. The printed paper market is increasingly in crisis, for this reason, it is necessary to evaluate the target to which to turn.

Fairs: fairs, or events in general, allow you to establish a direct relationship with the public and lay the foundations for having new customers. The possibility of bringing your brand to a big event allows you to measure yourself with competitors and with the needs of consumers. These advantages, however, have very high costs.

Billboards: through this advertising channel it is possible to spread your message both locally and nationally, placing the billboard in strategic places where the target audience is easily accessible.

Flyers, brochures distribution: these channels allow you to give very detailed information on the product/service through photographs and captions. The economy is certainly an advantage that should not be underestimated, and that's the common reason that small businesses distribute brochures (Prospekte Verteilen) and flyers to get reach people and build their customers.

Traditional tools have become contaminated with digital ones, giving life to innovative languages ​​and experiences.

Online advertising channels

Social Network: the tools made available by these new channels make it possible to reach a multiplicity of audiences at relatively low costs. In this context, virality and persistence are certainly faithful allies, but the overcrowding of information requires perfected strategic techniques to give visibility to one's contents.

Website: this channel is the showcase of your company, for this reason, it must be treated in detail in order to be credible and professional. A website allows a direct meeting between customer and company. In addition to acting as an advertising showcase for the brand, it allows the user to be channeled directly into a path towards purchase.

Banners: Banners are advertisements placed on search engines, websites, social networks, etc. Visually they can be thought of as windows that open as we browse online.

Newsletter: this channel is particularly effective both for keeping customers already loyal and for having new customers. Its function is mainly informative: it has the task of informing customers about new products, discounts, and promotions. The newsletter allows you to convey personalized messages by addressing a specific customer.

Also, don't forget the fact that addressing consumers directly by providing them with personalized content is synonymous with customer care and attention.